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  • ZEFERINO - Consumer Code in art. 18 to 27;

ZEFERINO - Consumer Code in art. 18 to 27;

Misleading advertising

 In recent decades, commercial advertising has changed a lot, both for increasingly powerful means of dissemination of technological development made available, either because they are profoundly changed the same mode of communication, in turn influenced by changes in social reality and lifestyles.

The advertisement, as an information tool for the public, tends to become a vehicle orientation choices, suitable to stimulate the needs, to induce the purchase.